They came. You never saw them again.

Get the names of the first-time guests already walking into your church

First-Time Guest Obsessed is the step-by-step system I teach on church site visits. Ten short video lessons and 15 done-for-you resources walk your team through it. A live Christmas Guest Sprint call helps you get it running before Christmas Eve.

Start the course for $249

Includes the live Christmas Guest Sprint call. Use code MOREGUESTS at checkout. Launch price ends Monday, November 30. One purchase covers your whole team.

“Rich helped us see our New Guest experience in a new light. He gave us clear and direct insight on how guests feel when they walk through the doors for the first time. Rich’s advice is from a deep well but practically applicable. We were able to put some of his advice into play almost immediately and have already seen the benefits from it. We would recommend Rich to any and all churches looking to elevate their new guest experience.”

Karl RomeusExecutive Pastor of Ministry Development, Flatirons Church, Denver, CO

The problem

You probably have more guests than you think

Every weekend someone walks into your church for the first time. They park, find a seat and listen to the message. Then they walk back to their car.

If nobody got their name, they're gone. You can't follow up with a person you can't contact.

In my coaching work across hundreds of churches, most are documenting a small fraction of the guests who actually walk in. Lesson 1 gives you one number that shows exactly how big that gap is at your church, plus the benchmark I use to tell whether a church is growing or slipping.

Those people already came. What's missing is a system that gets their names on Sunday and follows up fast.

What's inside

Ten problems, ten fixes

In 21 site visits over the last two years, I watched good churches lose guests in the same ten places. Each lesson fixes one of them and hands you the tools to do it.

Lesson 1

You don't know how many guests you're missing.

Get Your Number

Video, 2 PDFs, 

Lesson 2

You can't see your Sunday the way a stranger does.

See Sunday Through Their Eyes

Video, 3 PDFs including a Sunday audit

Lesson 3

Guests won't identify themselves on their first visit.

Change the Words

Video, handout, guest number calculator

Lesson 4

Nobody tells guests what to do next, or the host forgets.

Script the Moment

Video, handout, script builder tool

Lesson 5

Guests have no clear reason to share their information.

Show the Gift

Video, handout

Lesson 6

The guest table is tucked beside the info desk. One church moved a single table and multiplied its documented guests by ten in a month.

Claim the Real Estate

Video, handout

Lesson 7

A short line sends a nervous guest to the parking lot. In one 2023 survey, 82% of consumers said they avoid a business when they see a line.

Kill the Lines

Video, handout

Lesson 8

Volunteers point across the lobby instead of walking guests over.

Tap Your Best People

Video, handout

Lesson 9

Connection cards sit in someone's inbox for a week.

Follow Up Like You Mean It

Video, a complete follow-up kit with calendar, tracker and ready-to-send copy

Lesson 10

The number slides back once the excitement wears off.

Re-Measure and Protect It

Video, 2 PDFs

Start this week

Your first win comes this Sunday

You don't have to wait ten weeks to see something move. Lesson 3 is a small change to the label on your connection card and screens. It costs nothing and takes one staff meeting.

Make that change this week and watch your cards on Sunday. Then start on the rest of the system.

Launch bonus

The Christmas Guest Sprint

Christmas Eve is Thursday, December 24. For most churches it's the biggest guest weekend of the year, and it's the weekend where a weak system costs you the most names.

Everyone who enrolls by November 30 gets a seat on a live group coaching call with me on Wednesday, December 2nd at 12noon (ET) / 9am (PT) . We'll build your Christmas plan together.

Bring your team. Start the lessons now and you'll walk into the call with your number and most of the system already in place.

This call is only for churches that enroll during the launch.

Built for your team

One purchase covers your whole church

Watch on your own or bring your team along. The simplest way to use it is ten team meetings. Watch one lesson together and work through the handout. Then pick one thing to change before Sunday.

“Our team’s time with Rich was helpful, clarifying and invigorating. We appreciated how he brought best practices from his extensive experience while also catering his coaching to our specific context. We left our time together with a clear roadmap for moving forward which fits our church culture.”

John BoyleExecutive Pastor, Calvary Bible Church, CO

Who it's for

This course is for you if

Your coach

Hi, I'm Rich Birch

For over three decades I served as an executive pastor at three fast-growing churches that went from under 1,000 people to several thousand.

Today I run unSeminary and coach churches through the Church Growth Incubator. I'm on a personal mission to help 100 churches grow by 1,000 people each.

This course came out of the last two years of that work. I made 21 site visits and talked with dozens of the fastest-growing churches in the country about one question: what gets a first-time guest to share their contact information, and what follow-up gets them to take a next step?

“Rich had instant chemistry with our team. He added value and was a breath of fresh air every time we met. I highly recommend Rich to any church… needing to develop better strategies in growing a healthy church.”

Travis SpencerLead Pastor, The Fields Church, Mattoon, IL

Everything you get

The full system, ready for your team

10 video lessons, 10 to 15 minutes each$499
15 downloadable resources, including the Sunday audit and fill-in-the-blank team handoutsIncluded
A complete follow-up kit: calendar, tracker and ready-to-send copyIncluded
Guest number calculator and script development tool, built into the courseIncluded
Live Christmas Guest Sprint group coaching callLaunch bonus
One purchase for your whole church, with lifetime access and future updatesIncluded

When I visit a church in person, this is the framework I teach, and that visit costs $3,500 plus travel. The course gives your whole team the same system to work through at your own pace.

$499$249

With code MOREGUESTS through Monday, November 30

Start the course for $249

The guarantee

Try it for 30 days

Watch the lessons with your team and start putting them in place. If it isn't a fit, email me within 30 days of purchase and I'll refund every dollar.

Questions

Before you enroll

How long does it take?

Each lesson is 10 to 15 minutes. Most of the work happens between lessons when your team puts a change in place. One lesson a week is a good pace.

We're a smaller church. Will this work for us?

Yes. Your number is a percentage of attendance, so it works at any size. The staffing lesson scales to your numbers.

We already have a guest table and a connection card.

Most churches I visit do. The course covers the details around them that decide whether guests actually use them.

Isn't giving a gift for contact information a little manipulative?

It's an exchange, and the course shows you how to run it so guests understand it that way. Lesson 4 covers how to invite guests so it never feels like a trap.

Can my whole team watch?

Yes. One purchase covers your church.

Do we have to finish the course before Christmas?

No. Start with Lessons 1 through 3 and bring your questions to the Christmas Guest Sprint call. The course stays yours after Christmas.

How long do I have access?

Pay once and keep access for as long as the course exists, including updates.

Your next first-time guest is coming this weekend. Get their name.

Start the course for $249

Enroll by November 30 with code MOREGUESTS to get $249 pricing and your seat on the Christmas Guest Sprint call.